Food Products FAQ Episode 10: Sales and Marketing
Now we've finished making a great product. it's time to sell it. There's a strategy! There's a lot of questions we get as food science consultants about how we get the product to market. Here we explore how we leverage our network to evaluate how to navigate the different sales channels and distribution networks to allow your product to grow. We also dive into social media strategies and influencer marketing. Fun stuff!
Brian Chausales, marketing, trade spend, trade shows, demos, distribution, point of sales, sales channels, foodservice, retail, wholesale, DTC, ecommerce, industrial sales, business development, LTO, social media, videos, marketing collateral, PR, sales brokerage, beachhead market, target audience, MVP, velocity, ACV, food consulting, food and beverage, food consultants, food science and technology, cost of sales, marketing budget